| Frequently Asked Questions I have a
web site, won't the search engines find it?
Having a web site is great but you have to work to ensure it gets listed
highly in the search engines. It is important to be listed highly for
people to find your site easily. First you must find out which words
or terms potential clients will use to search for your product or service.
Then, you must review your site to see how well it highlights those words or
terms. Do your page titles reflect those key words? Does the text on
your web pages include those key words or terms? Does your site have
links from complimentary but non-competitive sites? All of these
things are important to being listed highly.
How do search engines determine site ranking?
Each major search engine has a unique algorithm that is used to determine
site ranking. These algorithms are secret and change from time to
time. Typically, factors like page titles, keyword use on content
pages, the number of relevant inbound links and page popularity are used to
determine site ranking.
Are there simple things I can do to improve my site's ranking?
Yes, at a minimum, we would recommend the following:
1. Make sure each page on your site has a unique title that reflects its
content.
2. Check your page content. The content should be relevant and
keyword rich.
3. Make sure you have appropriate "Description" and "Keywords"
metatags for each page. While some major search engines discount this information,
others do rely on it.
4. DO NOT try to outsmart the search engines when developing the pages on your web site. Search
engines will know if you type a large number of keywords in a tiny font
or use font colors which cause your keywords to "disappear" on your page.
This could cause your site to be banned from the search engines.
Why are links to my site important?
Quality inbound links are one of the key determinants in site ranking.
The more quality links you have, the higher your site ranks.
How long will it take to improve my ranking?
Patience is key when trying to improve your ranking in natural or organic
search. Because the ranking algorithms are secret, it can often be a
case of trial and error in trying to improve your ranking. It can take
some time to see a noticeable difference in your site ranking.
Is there anything I can do to improve the ranking of my site quickly?
Yes, you can take advantage of pay-per-click (PPC) advertising to ensure
your site gets listed on the first page of search results. You can pay
for certain key words or phrases. When someone types in one of the
keywords you've purchased, your ad is displayed on the search results page.
What are the benefits of PPC advertising?
PPC advertising has a number of benefits:
PPC advertising is highly targeted - Unlike traditional marketing
like newspaper ads or billboards, the only people who see your PPC ads are
those searching on terms that are related to your product or service.
In addition, a PPC ad campaign can be targeted to specific geographic
locations. For example, you can have your ad appear only to those
people searching on your designated terms living in the state of Minnesota.
PPC advertising is cost effective - You only pay for your ads when
someone clicks on them. You can also specify a specific budget for
your ad campaign. When your budget is reached, your ad stops running.
PPC advertising can be easily tracked - You will know exactly how
many people see your ad and how many people click on your ad. You will
know which terms people search on when seeing your ad.
Contact us for more information on
developing a PPC ad campaign.
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